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Sunrise AI layoffs

Cumulative jobs cut · Sunrise

100200300400500Feb '25Sep '25Mar '26Oct '26450

Timeline

  1. Sep 24, 2026−450 cut
    MixedTechnology · CH

    Sunrise, Switzerland's second-largest mobile operator (~2,850 staff), said in late September it plans to cut up to 450 roles (~16%) in an operating-model overhaul. The company justified the move with the realignment plus a greater use of AI and data-driven automation — its budget brand Yallo recently ran a fully AI-made marketing campaign — while also stressing cost savings and market trends, and noting not all the roles go because of AI. It is a proposal subject to employee/union consultation starting in Q4, and follows 147 cuts earlier in 2026; the Opfikon HQ bears much of the impact.

    Sunrise justified the cuts with an operating-model realignment and the increased use of AI and data-driven automation, while saying not all roles would be cut because of AI.

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