Business Insider AI layoffs

Timeline

1. May 29, 2025−200 cut
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   21% of staff cut as AI-driven search disruption crushed traffic; CEO memo paired the cuts with going 'all-in on AI' internally (70%+ of staff on Enterprise ChatGPT, AI search and AI paywall products).

   CEO Barbara Peng, memo: Business Insider is 'going all-in on AI'; cuts come amid 'extreme traffic drops outside of our control,' and 'there's a huge opportunity for companies who harness AI first.'

   Sources:

   • Nieman Lab: Business Insider will lay off 21% of staff amid AI disruption and 'extreme traffic drops'
   • Variety: Business Insider Layoffs: 21% of Staff Cut in Shift to AI, Live Events